Privacy policy
PRIVACY POLICY
ENRIA, operated by Herbae 13 Private Limited, respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how ENRIA collects, uses, stores, processes and discloses personal information when you visit or use enriabeauty.com, place an order, create an account, use guest checkout, communicate with us, submit a review or testimonial, participate in a customer programme, or otherwise interact with ENRIA.
By accessing or using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy, subject to applicable law.
1. ABOUT ENRIA
ENRIA is a brand operated by Herbae 13 Private Limited.
Business address: B98/02, Suncity Vatsal Valley, Sec-02, Gwal Pahari, Gurugram – 122003, Haryana, India
Customer care and privacy enquiries: care@enriabeauty.com
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with ENRIA, we may collect or process the following categories of personal information:
• Name;
• Email address;
• Mobile or telephone number;
• Billing address;
• Shipping address;
• PIN code and information necessary to facilitate delivery;
• Order and purchase information;
• Payment-related information necessary to process transactions;
• Account information where you create an account;
• Communications and enquiries submitted to us;
• Reviews, testimonials, photographs, videos and other content you voluntarily submit;
• Information relating to promotions, discounts, store credit and customer programmes;
• Device, browser and technical information;
• IP address and other technical identifiers;
• Website usage and interaction information;
• Information collected through cookies and similar technologies; and
• Other information that you voluntarily provide to us.
We do not generally need to receive or store your complete payment-card credentials. Payment transactions may be processed by third-party payment providers in accordance with their applicable terms and privacy practices.
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information when you:
• Visit or use enriabeauty.com;
• Place an order;
• Use guest checkout;
• Create or use an ENRIA customer account;
• Subscribe to marketing communications;
• Contact customer care;
• Submit a review or testimonial;
• Submit photographs, videos or other user-generated content;
• Participate in promotions or customer programmes; or
• Otherwise communicate or interact with ENRIA.
Some information may also be collected automatically when you use our website through cookies, pixels, analytics tools and similar technologies.
We may also receive relevant information from service providers, payment providers, logistics providers, advertising platforms, analytics providers and other third parties where reasonably necessary to provide our Services or operate our business.
4. HOW WE USE PERSONAL INFORMATION
ENRIA may use personal information for purposes including:
• Processing and fulfilling orders;
• Processing and verifying payments;
• Arranging shipping and delivery;
• Providing customer support;
• Communicating with customers regarding orders, deliveries and services;
• Verifying customer information where necessary;
• Preventing and detecting fraud, abuse and unauthorized activity;
• Managing customer accounts;
• Administering promotions, discounts and store credit;
• Administering the ENRIA review and testimonial programme;
• Publishing and managing approved customer reviews, testimonials and user-generated content where appropriate permission has been provided;
• Improving our website, products and customer experience;
• Understanding website usage and customer behaviour;
• Measuring advertising and marketing performance;
• Sending marketing communications where appropriate consent or another lawful basis applies;
• Providing personalized or relevant marketing communications where permitted;
• Maintaining website security and functionality;
• Complying with applicable legal, regulatory and accounting requirements;
• Resolving disputes and enforcing our rights; and
• Other purposes reasonably necessary to operate, maintain and improve ENRIA's business.
5. MARKETING COMMUNICATIONS
Where permitted by applicable law and based on appropriate consent or another lawful basis, ENRIA may send promotional communications through:
• Email;
• SMS;
• WhatsApp;
• Push notifications; and
• Other electronic marketing channels that ENRIA may introduce.
Customers may opt out of promotional communications at any time using the unsubscribe or opt-out mechanism provided in the applicable communication or by contacting care@enriabeauty.com.
Opting out of marketing communications does not prevent ENRIA from sending essential transactional or service-related communications, including order confirmations, payment information, shipping updates, delivery notifications, account-related communications, security communications or other communications necessary to provide the Services or comply with legal obligations.
6. COOKIES AND SIMILAR TECHNOLOGIES
ENRIA may use cookies, pixels, tags, scripts and similar technologies to operate, secure and improve the website.
These technologies may be used for purposes including:
• Essential website and shopping-cart functionality;
• Checkout and transaction functionality;
• Remembering preferences;
• Website analytics and performance measurement;
• Understanding website usage;
• Advertising and retargeting;
• Measuring marketing performance; and
• Improving customer experience.
Some cookies and similar technologies may be provided by third-party service providers.
Depending on your browser, device and available website controls, you may be able to manage or restrict certain cookies. Disabling certain cookies may affect the functionality or availability of certain features of the website.
7. ANALYTICS AND ADVERTISING
ENRIA may use analytics and advertising technologies to understand how visitors interact with the website, measure marketing effectiveness and deliver or measure relevant advertising.
Depending on the services enabled on the website, these technologies may include:
• Shopify Analytics;
• Google Analytics;
• Google advertising and conversion technologies;
• Meta advertising and measurement technologies;
• Microsoft Clarity or similar behavioural analytics tools; and
• Other analytics, advertising or measurement services that ENRIA may introduce.
The actual technologies and service providers used by ENRIA may change over time.
Third-party providers may collect or process information directly through their technologies in accordance with their own privacy policies and applicable requirements.
8. HOW WE SHARE PERSONAL INFORMATION
ENRIA may share relevant personal information with third-party service providers and business partners where reasonably necessary to operate the business and provide the Services.
These may include:
• Shopify and website infrastructure providers;
• Payment processors;
• Courier and logistics providers;
• Email, SMS and WhatsApp communication providers;
• Analytics providers;
• Advertising and marketing platforms;
• Fraud-prevention and security providers;
• Technology and IT service providers; and
• Professional advisers or other service providers where reasonably necessary.
ENRIA seeks to limit information shared with service providers to information reasonably necessary for the relevant purpose.
ENRIA does not sell customers' personal information as a commercial data product.
ENRIA may also disclose information where required or permitted by applicable law, legal process, court order, regulatory requirement, fraud investigation, or to protect the rights, property or safety of ENRIA, its customers or others.
9. RELATIONSHIP WITH SHOPIFY
ENRIA's online store is powered by Shopify.
Shopify provides the technology and infrastructure that enables ENRIA to operate its online store and provide Services to customers. Information submitted through the store may be transmitted to and processed by Shopify and other service providers involved in operating the Services.
Shopify may also process information relating to your interactions with ENRIA's store in accordance with Shopify's own privacy practices and applicable terms.
For information about how Shopify processes personal information, please review Shopify's applicable privacy policy.
10. THIRD-PARTY SERVICES AND WEBSITES
Our website may contain links to or integrate with third-party services, websites or platforms.
These may include payment providers, logistics providers, analytics providers, advertising platforms, communication services, social media platforms and other third-party services.
Third parties may process personal information in accordance with their own privacy policies and terms.
ENRIA does not control the independent privacy practices of third parties and encourages customers to review the relevant third-party policies where appropriate.
11. INTERNATIONAL PROCESSING
Some service providers used by ENRIA may process or store personal information outside India.
Where personal information is processed or stored outside India, ENRIA will take reasonable steps consistent with applicable law and relevant contractual arrangements to protect such information.
12. DATA RETENTION
ENRIA retains personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, legal, regulatory, accounting, security, dispute-resolution and record-keeping purposes.
Different types of information may therefore be retained for different periods.
When personal information is no longer reasonably required, ENRIA may securely delete, anonymize or otherwise dispose of it in accordance with applicable law and reasonable business practices.
13. DATA SECURITY
ENRIA uses reasonable technical, organizational and administrative safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss, misuse or destruction.
However, no method of electronic transmission, internet communication or electronic storage can be guaranteed to be completely secure.
Customers should also take reasonable steps to protect their account credentials and personal information.
14. CUSTOMER ACCOUNTS AND GUEST CHECKOUT
Customers may purchase products through guest checkout and are not required to create an ENRIA account.
Where a customer creates an account, ENRIA may retain account information necessary to provide account functionality and services.
Customers are responsible for maintaining the confidentiality of their account credentials and should notify ENRIA if they suspect unauthorized use of their account.
15. REVIEWS, TESTIMONIALS AND USER-GENERATED CONTENT
Customers may voluntarily provide reviews, testimonials, photographs, videos or other content.
Where appropriate permission has been provided, ENRIA may use approved customer content for website, social media, advertising and marketing purposes in accordance with our Terms of Service.
ENRIA may make reasonable non-substantive modifications such as cropping, resizing, formatting or editing for presentation without intentionally changing the substantive meaning of the content.
Where reasonably practicable, customers may request that ENRIA discontinue future use of previously submitted content.
16. REVIEW INCENTIVES
ENRIA may offer ₹100 store credit for an eligible approved review submitted following a verified and successfully completed purchase.
Eligibility is subject to ENRIA's review programme requirements and discretion.
The review must reflect the customer's genuine experience and satisfy the applicable review requirements.
Where an incentivized review is displayed, ENRIA may disclose that the customer received ₹100 ENRIA store credit for submitting the approved review.
17. CHILDREN'S PRIVACY
ENRIA's website is not intentionally directed toward children.
ENRIA does not knowingly solicit or collect personal information from children without appropriate parental or guardian involvement.
If a parent or legal guardian believes that a child has provided personal information to ENRIA without appropriate authorization, they may contact us at care@enriabeauty.com.
18. CUSTOMER PRIVACY REQUESTS
Subject to applicable law and reasonable verification of identity, customers may contact ENRIA to request:
• Access to personal information held by ENRIA;
• Correction of inaccurate or outdated personal information;
• Clarification regarding the use of personal information; or
• Deletion of personal information where deletion is legally available.
Requests should be submitted to:
care@enriabeauty.com
ENRIA may retain certain information where necessary or permitted for legal, tax, accounting, fraud-prevention, dispute-resolution, security, record-keeping or other legitimate purposes.
19. MARKETING OPT-OUT
Customers may opt out of promotional communications at any time.
Depending on the communication channel, customers may unsubscribe through the relevant communication or contact:
care@enriabeauty.com
Marketing opt-out does not prevent essential transactional, service or legally required communications.
20. DATA ACCURACY
Customers are responsible for providing accurate and current information when interacting with ENRIA.
Customers may contact care@enriabeauty.com to request correction of inaccurate or outdated personal information, subject to applicable law and reasonable verification.
21. FRAUD AND SECURITY
ENRIA may process and retain information reasonably necessary to detect, investigate and prevent fraud, abuse, unauthorized transactions, promotional misuse, false claims, account abuse and other activities that may compromise ENRIA or its customers.
Information may be shared with relevant service providers or authorities where permitted or required by applicable law.
22. LEGAL AND BUSINESS DISCLOSURES
ENRIA may disclose personal information where reasonably necessary to comply with applicable law, legal obligations, regulatory requirements, court orders, government requests, or to establish, exercise or defend legal rights.
Personal information may also be transferred or processed in connection with a business transaction, restructuring, merger, acquisition or similar corporate event, subject to applicable law.
23. POLICY CHANGES
ENRIA may update this Privacy Policy from time to time to reflect changes in our business, technology, services, legal requirements or privacy practices.
The latest version of this Privacy Policy will be made available on enriabeauty.com.
24. CONTACT US
For privacy-related questions, requests or concerns, please contact:
ENRIA
Operated by Herbae 13 Private Limited
B98/02, Suncity Vatsal Valley, Sec-02, Gwal Pahari, Gurugram – 122003, Haryana, India
Email: care@enriabeauty.com
25. APPLICABLE LAW
This Privacy Policy is subject to the laws of India and applicable privacy, consumer-protection and other mandatory legal requirements.